Technical Seo
What is Technical SEO?
Technical SEO is a very crucial step in the SEO process. One must perform a technical SEO audit of any website to perform well in search engines. It is the process of ensuring that a website meets the technical requirements of search engines.
How to Improve Technical SEO
XML Sitemaps
In simple terms, an XML sitemap will ease Google to find and crawl your website pages because all your pages could be ranked, not only your website, as a domain. So, it informs SEO about the pages that are present on the website.
Website Architecture
Website architecture is how your website pages are linked together and the way they are structured in. Good website architecture aids visitors and search engine crawlers in quickly finding what they are seeking on your website.
301 Redirects
301 redirect is used when you remove a page permanently from your website. Whenever you remove a page from the website, the link should be redirected to the new link to avoid any broken link. It is mandatory for any website.
URL Structure
It is mandatory to have an SEO-friendly URL. URL structure matters the most for user experience and page rank. Avoid using numbers or characters in the URLs and make the URLs shorter. Through URL, users can know what the page is about.
Key Terms
URL Structure For SEO
You should remove words that don’t add significance to the URL (sometimes called stop words), for the sake of readability. This would be words like “that” or “and”, or even a few extra words from the end that are used for clarification.
Keywords are one of the ways that a search engine and humans gather knowledge about a web page and its content, so it is important that you are including one or two relevant keywords in the URL.
Because a URL is read by both search engines and humans, it is important for it to make sense. Your URL should be able to tell the reader what they will find if they choose to click on it.
The options when separating words in a URL are to use hyphens, use underscores, or use nothing. It is highly suggested to go with the hyphens.
This is the ideal situation, but a variation on the title works as well. Matching the URL with the title accomplishes a goal that is centered around the user experience.
Fundamental of Technical SEO
Technical SEO covers a wide range of topics that should match the criteria of Google algorithms. For example, a website with a poor structure, slow page load time, and improper redirects can be penalized by Google.
- Robots.txt: utilizing robots.txt is necessary for any website. The robots.txt file will tell the crawler which pages to crawl. You can block some of the pages of the site from search engines to not crawl.
- Checking broken links: Having broken links in the website may affect badly on your overall SEO score. Make sure there is no broken link on the website.
Technical on-page SEO includes several components: site speed, AMP, content quality, and many other factors. Good technical SEO makes sure all the elements are done accurately.
- Improve your online visibility and gain more traffic with accurate Meta tags that effectively describe your page content.
- Develop a robust migration plan to avoid losing valuable traffic if you are migrating your website.